1. Make a list of your major audiences.
2. Gather information about you products and audiences.
3. List characteristics about your product and audiences

1.MAKE A LIST OF YOUR MAJOR AUDIENCES
Let’s say you want to start a Wholesale / Retail Toy Store so first make a list of you major audiences. Think about the people that want to buy you product, and the people that want to buy your product to give to others. When you think of toys you think of children and who would want to give these toys to those kids.

1. Children
2. Moms
3. Dads
4. Grandparents
5. Teenagers
6. And so on…

2.GATHER INFORMATION ABOUT YOUR PRODUCTS AND AUDIENCES

Ok, now that we know what audience we want to target we star gathering information about our products and our Audiences.

PRODUCT: AUDIENCE:

This information will help us determine what exactly it is we want to sell and what we need to have in stock. Some things are bought more in some colors than others; this depends on the audience’s age, local weather, likes, dislikes and many other factors.

3.LIST CHARACTERISTICS ABOUT YOU PRODUCT AND AUDIENCES

As you can see the characteristics between the product and the audience can be similar. This is good because this means that the product will be bought by the client. Your product and what you have in stock is actually what clients are looking for. I hope this will help you with in your wholesale / retail business. Remember that the client is ALWAYS RITE!! Make them happy, sell products that people are actually looking for. There are many things to take into consideration when defining your audience and your products these three are just some of the key factors.