RETAIL

When selling retail products the key is to buy different products in small quantities. This way you give your clients a variety of items to choose from. Some things will sell faster than others but this is OK.

Pros of selling Retail

• Number one thing is customer satisfaction face to face. You are able to see your customer’s reaction to the products, price, condition etc… These reactions will help you determine if there is anything you want to change or make better in your store.
• Since no two clients are the same they will not like the same things. Buying small quantities and having lots of items to choose from is great because if they don’t want one item they will be sure to like another. Customers like having choices and options to choose from.
• These types of business can be started with a small amount of capital. Since everything here is bought by product than you will know exactly how much things will cost. Once you pass your budget you can stop but you will still have lots of products to sell.
• Immediate cash, you sell something and get paid rite away and your customer receives what they need rite away; it’s a win win situation.
• You can sell products depending on the time of year. For example rite now you go to any store and they will have costumes, Halloween decorations and some of them even have Christmas trees.

Cons of selling Retail

• A retail business can be started with a small amount of capital but a REASONABLE small amount. You will win depending on your investment.
• If you don’t study carefully what products you will be buying and to what audiences you will be selling than there is a slight possibility that not all you products will sell.
• Retail business require an actual store and place to sell, they also included schedules that let your customers know from what time to what time you will definitely be there.

WHOLESALE

Wholesale is the opposite of retail it starts out with a small range of products but in large quantities.  Wholesale may included having less customers but the benefit is that the customers you do have will buy a lot more than a retail customer.

Pros of Selling Wholesale

• Make profits much faster by selling in larger quantities.
• Calculating the price of an item bought wholesale will be much cheaper than that same item bought retail.
• Products available whenever the customer needs them. Only until the very end will you run out of a product.
• If you give goof prices you will gain loyal customers that will go back to you and keep going back to you every time they need that product.
• Like retail stores you can sell products depending on the time of year and at a much affordable price. For example in rite now you go to any store and they will have costumes, Halloween decorations and some of them even have Christmas trees.

Cons of Selling Wholesale

• You must be sure of the products you will be selling. They have to be the latest, most wanted items if not there is a chance that they will rarely get bought.
• You need to constantly be on the lookout for new products and deals.
• You have to have a minimum amount order. People are not free to buy as much as they want or spend as much as they want. In order for a wholesaler to have the prices they have need to sell a minimum amount of the product to get some benefit from it.

If you cant attend this time maybe you would like to go next month and visit other great and interesting trade shows. Take a look at upcoming trade shows for next months.

Make sure to enjoy the trade shows you have chosen and know where you are going. If you are not sure try using  Google Maps for directions.

1. Make a list of your major audiences.
2. Gather information about you products and audiences.
3. List characteristics about your product and audiences

1.MAKE A LIST OF YOUR MAJOR AUDIENCES
Let’s say you want to start a Wholesale / Retail Toy Store so first make a list of you major audiences. Think about the people that want to buy you product, and the people that want to buy your product to give to others. When you think of toys you think of children and who would want to give these toys to those kids.

1. Children
2. Moms
3. Dads
4. Grandparents
5. Teenagers
6. And so on…

2.GATHER INFORMATION ABOUT YOUR PRODUCTS AND AUDIENCES

Ok, now that we know what audience we want to target we star gathering information about our products and our Audiences.

PRODUCT: AUDIENCE:

This information will help us determine what exactly it is we want to sell and what we need to have in stock. Some things are bought more in some colors than others; this depends on the audience’s age, local weather, likes, dislikes and many other factors.

3.LIST CHARACTERISTICS ABOUT YOU PRODUCT AND AUDIENCES

As you can see the characteristics between the product and the audience can be similar. This is good because this means that the product will be bought by the client. Your product and what you have in stock is actually what clients are looking for. I hope this will help you with in your wholesale / retail business. Remember that the client is ALWAYS RITE!! Make them happy, sell products that people are actually looking for. There are many things to take into consideration when defining your audience and your products these three are just some of the key factors.

Make sure to enjoy the trade shows you have chosen and  know where you are going try Google Maps for directions.

-Entertainment items: Everyone now a days wants to have the latest technology, the latest iPod or other things like this. Companies that produce MP3, MP4, MP5, DVDs and other entertainment products will often offer wholesalers a good price when buying a large amount of merchandise. Entertainment wholesale products are all ways enjoyed because people will always want to be entertained. These types of wholesale products can be easily offered and sold.

-Personal care products: Today you can get practically any personal care product at a good wholesale price. These wholesale products sell well because they are bare necessity and because they are used on a daily bases. These wholesale products can include toothbrushes, cosmetics, apparel, shampoos, and practically anything that can be used for your body.

-Collectibles: From house decorations, figurines, knick knacks, clocks, etc…there are all sorts of things that people collect year by year. Collectibles may be hard to find. It all depends on how unique or antique they are.

As we see these things are all sold in the retail world. Everyday different wholesalers are starting there own business with these three main types of products. Now all you have to do is decide what  wholesale products you want to start selling.

The wholesale handbags industry is a very competitive market to get into. This is the best way to get designer handbags at reasonable prices. Many wholesale handbags stores offer designer handbags from Prada, Gucci, Fendi, Burberry and much more. These wholesale stores offer you these handbags at decent prices and this is what moves the wholesale handbags industry.
Unfortunately it is not easy to find a real handbags wholesale web site. These are the two top scams you might get fooled with when looking for and buying handbags.

Wholesale Handbags

1)THE FAKE WHOLESALER

The fake wholesaler is the person the posts up in wholesale handbags blogs, posts, pretending they have real merchandise and that they are real wholesalers. Turns out they send you an email with all the merchandise they “have”.  When really they don’t have any of it, these people just send you pictures of handbags you can find over the internet and a phony list.

Once you have seen the list and picture of the merchandise they “supposedly” have they ask you to pay and send the money by check, money order or other methods that are NOT TRACEABLE OR REVERSIBLE.

A few weeks later you’re wondering what happen to your handbag and your money. Worst of all you can’t do anything about it so be careful and make sure you know who you are buying your handbags from.

2)A FAKE  WHOLESALE LIST

If you have not noticed there are “wholesale handbags list” going around. What people are doing is going into Google and typing in the word “wholesale handbags” and taking the first 50 results and making up a random list. These “wholesale handbags list” go anywhere from $2.00 to $9.99 and are made to help people find real handbag wholesalers.
If you were looking for wholesale handbags I am sure you have all ready Goggled it up and I am sure you have seen these results. So why would you pay for something you have all ready looked at? These “wholesale handbags list” are not any good. They are just simple results people put down all in one list. So next time be careful and investigate where exactly it is you are going to buy your wholesale handbags from.

But at the end of the day, the most important part of the wholesale business are the customers. Here are some basic recommendations, tips and benefits of buying wholesale products.

First of all, please note that there are unsuspecting businesses with fraudulent and illegitimate transactions, just like in any other business, you need to be aware of those. Here is a checklist we have created here at Wholesale Mall to avoid scam wholesale businesses:

• Do they provide real contact information in their website? Check that they have an address in their website, telephone numbers, etc. A great tip is to ask for the address and check yourself if they are who they say they are, they should have some sort of business premises. Software like Google Earth will allow you to verify this. If at this point, you find something suspicious, avoid doing business with them.

• How did you find them? If you found the wholesale store through a reputable wholesale directory is a big plus, as those websites are usually checked manually by an editor to guarantee quality businesses only.

• What Payment methods do they Accept? Make sure they specify every option available.

• How is the delivery? Make sure to ask if the wholesale products are going to be sent to you directly from their stock, or if their supplier is going to send you the products. If they cannot answer to your questions about the delivery policies, I personally wouldn’t deal with them.

We know that buying wholesale products could be risky, but always remember: Research, use secure methods of payment, and you will be safe from scam sites and you’ll get top quality wholesale products.

Maybe you have heard something about wholesale business? Old-school wholesale business models didn’t rely on the Internet to make their businesses successful but the Internet has changed the way the wholesale business works; at least we think it did. Why are we saying this? The top country with the highest Internet usage is USA. If you are in the US, you should also know that researches show that 63% of the population connects to the Internet for many different reasons.

This simple yet informative statistic is the key fact that tells us that the Internet is the greatest place to start a wholesale business. With a low risk of losing money, time and you can start off with a reasonable budget. Nevertheless you need to work the smart way and learn how to distribute your time and efforts in a wise way.

To enter the wholesale business you do not need to have a huge amount of capital. You just need to organize yourself and start off by dividing your business into two parts;

1. The consumers for your wholesale business.

2. The suppliers for your wholesale business.

How to solve the first part (the consumer).You just need to ask yourself: “How am I going to reach the clients, so they can buy my products?” The answer can be very simple, and I can summarize it in just 2 steps: Research and Promote.

You need to research which products are ‘hot’ in the web at this moment, analyze trends (Google Trends can be very useful for doing this), the important thing is that you stay on top of product trends. Take note of all the products that might get high sells depending on the season of the year. For example, in these days, I would expect a lot of searches for “wholesale flowers” because people are looking forward to giving them out on Saint Valentine’s Day. We can confirm this by doing a quick search in Google Trends:

You can clearly see the peek in the graphic above; when in January the amount of searches for the term “wholesale flowers” started to increase as Saint Valentine’s Day approached.

This information is crucial for your business goals, as you can expect that your products will have a bigger possibility to being sold during these periods of time.

Once you’ve done your homework researching the key products you will be selling in your online wholesale business, you can focus on Promoting your store. Ask for some SEO consultancy, from reputable SEO firms. This will help to make your business visible in the Internet, and will take costumers to your website.

The next thing you need to do is get a list of possible suppliers, and choose the ones that best fit your business needs, but please take note of the following aspects before hiring any supplier:

• Try to look for suppliers that will drop ship to your wholesale customers. This is really important, as you wouldn’t need to stock any merchandise.

• This might sound obvious, but be sure that your wholesale supplier sells only top quality products: You do not want to lose credibility, and gain a bad reputation.

• Try to have samples of your products

If you found this useful head over to our wholesale mall, where you can get a lot more information about Wholesale and business.