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Added on: 24 March 2015, 3:05 pm
Neon Moon Plus Size 'Feminist Lingerie': Can The Anti-Spanx Brand Have Spanx's Success?
With 16 days to go, Hayat Rachi's Kickstarter campaign for her Neon Moon lingerie line has already exceeded its goal of raising 5,000 pounds. But can the self-described "British feminist lingerie brand" build success by being the antithesis of Sara Blakely's wildly successful Spanx brand, not by cinching the body in, but letting it all hang out?
Added on: 24 March 2015, 1:06 pm
Plus-Sized Models Officially Sell More Lingerie
A lingerie company has released information around a recent advertising campaign with interesting results. The New York-based 'Adore Me' brand said they were able to measure the impact of blonde, brunette, and plus-sized models using three different adverts for each. They A/B tested the ads and found the plus-sized model generated four times more sales than the commercial featuring a "normal ...
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